The Organization for the Rescue of Animals

print material

The Organization for the Rescue of Animals (ORA) needed to reach potential donors and local pet owners passionate about being involved in their community, and interested in supporting a volunteer-run, no-kill shelter.

Marketing material for events concentrated on the community aspect of pet ownership and encouraged owners to meet and socialize. The ORA not only wanted to build a collection of monthly donors, but recruit volunteers into the organization. The event was highly anticipated and saw volunteerism increase by 12%.

Additional informational material was created for distribution at the Walk-a-thon and future events.