To reach Canada's hair enthusiasts, tresemme.ca is continually updated with hair tutorials, new products, and news of their participation in the biannual New York Fashion Week. Graphics are often supplied by Global, then adapted for the Canadian market. For region-specific accomplishments, custom bilingual creative was developed.
Recently, all Unilever sites were updated to be responsive, which required an audit of images to ensure a seamless loading experience no matter the user's devices. Overall, image size was decreased 88%, allowing certain pages to load up to 4x faster.